A Tale of Two Cities: EnergyVille vs. ElectroCity
09/10/07 06:38
Chevron's EnergyVille online game about how to power a city is a clever marketing ploy. As Chevron self-interestedly points out "we recognize the world needs all the energy we can develop in every potential form." Energyville players...
...get to choose from many energy sources. But Energyville estimates the potential for energy saving technology such as insulation, efficient lighting, more efficient air conditioning is just 7% vs. the reality of up to 40%.
We disagree with EnergyVille’s “supply addiction” approach. To be fair, since the game’s launch in 2007, Chevron has expanded its perspective of energy saving potential with its new Will You Join Us campaign.
As McKinsey’s energy supply-curve work points out, all energy conservation technologies reduce industry and consumer costs (positive ROI), whereas all but one alternative energy source cost more than current energy sources. Further, there is no shortage of energy conserving technologies, they are quick to deploy, their costs are falling not rising, carbon emissions are immediately reduced, and the results are sustainable.
A far better game is New Zealand's Genesis Energy ElectroCity which allows a trade-off of energy conservation, power sources, farms, industries, airports, forests & parks while juggling energy supply and the environment. You can even prospect for, develop, buy and sell energy resources like coal and gas. Warning: it’s addictive...
We disagree with EnergyVille’s “supply addiction” approach. To be fair, since the game’s launch in 2007, Chevron has expanded its perspective of energy saving potential with its new Will You Join Us campaign.
As McKinsey’s energy supply-curve work points out, all energy conservation technologies reduce industry and consumer costs (positive ROI), whereas all but one alternative energy source cost more than current energy sources. Further, there is no shortage of energy conserving technologies, they are quick to deploy, their costs are falling not rising, carbon emissions are immediately reduced, and the results are sustainable.
A far better game is New Zealand's Genesis Energy ElectroCity which allows a trade-off of energy conservation, power sources, farms, industries, airports, forests & parks while juggling energy supply and the environment. You can even prospect for, develop, buy and sell energy resources like coal and gas. Warning: it’s addictive...
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