Hawaii Superferry: It's Not About The Environment
I have never written about my professional endeavors on my blog until now. However the time has come to shed some light on how legitimate environmentally friendly efforts can be hijacked by a few self-interested individuals claiming “the environment” in their name.
Hawaii Superferry is a company I founded in 2001 shortly after 9/11 grounded Hawaiis airlines for four long days. This halted Hawaii like no other place on earth because it is the world’s only island archipelago solely dependent on flying. My two cofounders and I did this to bring an affordable, energy-efficient and environmentally friendly alternative for interisland travel to Hawai`i. Hawaii Superferry successfully carried around 250,000 passengers during the time it operated, only to be derailed by a lawsuit from powerful special interests like the Sierra Club after 11 months of operation.
How did this happen?