P&G Uses Half...
05/22/07 12:32
Why is this so significant? P&G sells about $20 BILLION of detergents each year. All of it has to be manufactured, stored, transported and put on shelves. Lever Bros. and others sell much more.
Imagine if you could USE HALF. Half as many truck loads of detergent, half as much shelf space, half as much raw material and water to produce it.
And a better product. That's Tide 2X.
Tide 2X is being introduced in the Southeast first. Perhaps in response to WalMart who has been pressuring its suppliers to cut their packaging and shipment volumes dramatically? We're not asking too many questions, but P&G is doing the right thing.
We like the dye and perfume free versions which don't irritate your skin and are better for the environment.
Imagine if you could USE HALF. Half as many truck loads of detergent, half as much shelf space, half as much raw material and water to produce it.
And a better product. That's Tide 2X.
Tide 2X is being introduced in the Southeast first. Perhaps in response to WalMart who has been pressuring its suppliers to cut their packaging and shipment volumes dramatically? We're not asking too many questions, but P&G is doing the right thing.
We like the dye and perfume free versions which don't irritate your skin and are better for the environment.
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